This report provides the results of a major examination of recent trends and key models being used to monetize digital media content.nIntegrating key insights by industry leaders and examples of successful monetization models and strategies being used by Canadian companies, the report provides an overview and analysis of recent global trends and key models being used to monetize digital media content. As discussed in the report, digital media are being monetized in a rapidly evolving and complex ecosystem requiring a sophisticated understanding of consumer behaviour as well as an appetite for experimentation and risk.
“Understanding the opportunities and challenges afforded by different monetization models is critical for companies to succeed today in increasingly competitive and global markets,” said Serge Landry, Executive Director of the CIAIC.
“This new study is a key part of the CMF’s objective of providing the Canadian digital media industry with valuable industry intelligence,” said Valerie Creighton, President and CEO of the Canada Media Fund.
Access the report here.