STRATEGIC PLANNING

Communications MDR provides forward-looking strategic support to help our clients position themselves for future growth. Our team has conducted strategic planning for key government agencies in the cultural sector, including Telefilm Canada and the National Film Board. We also work with associations, museums and smaller cultural organizations facilitating the planning process and helping organizations craft unique visions and plans.

  • Visioning and planning
  • Environmental Scans
  • SWOT and SOAR analysis
  • Change management planning
  • Fundraising planning
  • Business planning

Strengthening Connections, Bytown Museum Strategic Plan 2015-2010

2015

This project involved environmental scanning on the evolving role of community museums and digital trends in museums, as well as consultations with community partners. Conceived as a key element of the Museum’s overall communications strategy, Strengthening Connections is being used in the Museums’ lobbying and fundraising efforts.

Access the plan here.

Feasibility Study and Business Plan for the Sudbury Downtown Independent Cinema Co-operative

2015

This comprehensive business plan integrated a feasibility assessment for use by the client in fundraising for a new cinema venture. The resulting business plan helped the client to secure important new funding to move the project forward. The plan comprised a detailed analysis of the market opportunity, operational, HR, marketing, and financial plans, an analysis of potential risks and risk mitigation strategies.

From Cinemas to Cell Phones – Telefilm Canada Responds to the Digital Shift

2006

This pivotal document set a course for the digital transformation of Telefilm Canada and the independent film and television production sector, to better seize the opportunities afforded by new digital production and distribution opportunities. The plan was updated by the consultant in 2007 and again in 2008, maintaining the overall direction towards digital transformation.

You can access the plan here.