RESEARCH AND STATISTICAL ANALYSIS

Access to timely and insightful research is crucial to maintain a strategic course in today’s rapidly changing environment. Communications MDR has extensive experience in the collection, analysis and synthesis of information and data using a range of methodologies. We bring our expertise in primary and secondary research, qualitative and quantitative analysis to deliver sound market intelligence and strategic advice, driving innovation and success.

  • National and international literature reviews
  • Stakeholder surveys
  • In-depth interviews with key informants
  • Statistical and economic analysis
  • Feasibility studies

Exporting Canadian Television Globally: Trends, Opportunities and Future Directions (2016)

2016

This comprehensive study undertaken for the Canadian Media Producers Association examines current global trends and emerging opportunities with respect to exports of Canadian television programs supported by the Canada Media Fund. The report makes recommendations to stimulate greater exports of Canadian television programs.

Charting a Course for Impact Producing in Canada: Trends, Best Practices and Future Directions

2016

This report follows from the report, Philanthropic Funding for Documentaries in Canada: Towards an Industry-Wide Strategy, which recommended building the skills of impact producers in Canada and strengthening the measurement of documentary impact to better align the sector with the interests of philanthropic funders. The report examines trends in impact producing in the UK, US, Australia and Canada, and discusses the innovative approaches and tools for measuring the social impact of documentaries that have been developed by The Fledgling Fund, BRITDOC, Participant Media and the Harmony Institute.

Access the report here.

State of the Art: Understanding, Appreciating & Promoting Analogue Film Practices in the 21st Century

2016

This report, which was commissioned by a consortium of Canadian independent film production centres, provides recommendations for strengthening the role of Canada’s network of artist-run media arts production centres in promoting access and artistic excellence in the resurgent practice of analogue (celluloid) filmmaking. The study documents global trends and best practices in analogue and experimental film production, distribution, as well as public engagement and access, and was presented at the 2016 Independent Media Arts Alliance meeting in Quebec City, as well as the 2016 International Film Labs Meeting in Nantes, France.

“We are very excited to be associated with the launch of this study, which highlights the creativity and dynamism of media artists not only in Canada but across the globe,” stated Emmanuel Madan, National Director of IMAA.

“The study confirms the revival of analogue film practices in Canada and abroad and amongst younger artists, and identifies future directions that will strengthen the ecology in Canada,” noted Jem Noble, project leader, and artist and Program Manager at Cineworks.

Access the report here.

Philanthropic Funding for Documentaries in Canada: Towards an Industry-Wide Strategy

2015

This study proposed an industry-wide strategy to support the development of new strategic partnerships between Canada’s philanthropic sector and the documentary sector to benefit the promotion and distribution of Canadian documentaries. The study examined innovative initiatives that have been successfully introduced in Australia, the United Kingdom and the United States to engage the philanthropic sector to support the production and dissemination of documentaries. The findings showed that compared to these other jurisdictions, Canada is behind in leveraging funding from the philanthropic sector and that the Canadian sector, including grant making foundations, corporate and individual donors, represents a significant untapped resource for the documentary community. The report was presented at the 2015 Toronto International Film Festival Doc Conference, and led to a follow up study on documentary “impact” producing in Canada.

“It would be difficult to find two sectors with more shared common purpose than those of philanthropy and documentary, said DOC’s Executive Director, Pepita Ferrari.

Access the report here.

Learning from Documentary Audiences: A Market Research Study

2014

Commissioned by Hot Docs, this major survey of Canadian audiences examined the documentary viewing habits patrons of major Canadian documentary festivals. Presented at the Toronto International Film Festival’s Doc Conference in 2014, the study led to a new video-on-demand offering by Hot Docs in partnership with Rogers on Demand, Bell Fibe TV on Demand, Vimeo On Demand, the Cineplex Store, iTunes and the Sundance Now Doc Club.

Access the report here.

Monetizing Digital Media: Trends, Key Insights and Strategies that Work

2014

This report provides the results of a major examination of recent trends and key models being used to monetize digital media content.nIntegrating key insights by industry leaders and examples of successful monetization models and strategies being used by Canadian companies, the report provides an overview and analysis of recent global trends and key models being used to monetize digital media content. As discussed in the report, digital media are being monetized in a rapidly evolving and complex ecosystem requiring a sophisticated understanding of consumer behaviour as well as an appetite for experimentation and risk. 

“Understanding the opportunities and challenges afforded by different monetization models is critical for companies to succeed today in increasingly competitive and global markets,” said Serge Landry, Executive Director of the CIAIC.
“This new study is a key part of the CMF’s objective of providing the Canadian digital media industry with valuable industry intelligence,” said Valerie Creighton, President and CEO of the Canada Media Fund.

Access the report here.

The Aboriginal Production Screen-Based Sector in Review: Trends, Success Stories and the Way Forward

2013

Bringing together for the first time in one study an analysis of the funding for Aboriginal films, television and interactive digital media, the report filled an important gap in the understanding of Aboriginal screen-based production. Examining the five-year period 2007-2008 to 2011-2012, it paints a portrait of a dynamic and vibrant industry sector. Among the findings, the study reported that the sector created over 3,300 full-time jobs, typically employing Aboriginal Peoples, generating almost $173 million in production activity. The report was shared with members of the Aboriginal Alliance of Media Producers (AAMP) producers’ summit at the 2014 ImagineNATIVE Film + Media Festival, as well as with participants at the 2014 World Indigenous Television Broadcasters Conference.

Valerie Creighton, President and CEO of the Canada Media Fund, commented that, “the report provides solid evidence of the benefits to Canadians of the Canada Media Fund’s support to Aboriginal production over the years, which has helped to create jobs and provided access to a wide variety of compelling programs and interactive productions in Aboriginal languages.”

Access the report here.

New Directions for the Financing of Interactive Digital Media

2012

This study profiled for the first time the state of private financing for interactive digital media in Canada, based on in-depth interviews with private equity investors, investment and financing agents, game developers and game publishers, banks and government funders in Canada, the US and Europe, including as well as an extensive review of Canadian and international literature. The study identified gaps in the financing landscape and recommended strategies to foster a virtuous circle of private investment. The recommendations put forward by the report led to the creation of an accelerator program by the Canada Media Fund to encourage greater investment readiness amongst Canadian interactive digital media developers.

Karen Thorne-Stone, President & Chief Executive Officer of the OMDC, was quoted as saying that the study, “…provides valuable insight into the financing gaps that limit the potential of Ontario’s dynamic interactive digital media sector,” adding that the study also points the way to making support for digital content producers more flexible, efficient and effective.

Access the report here.

Exporting Canadian Feature Films in Global Markets: Trends, Opportunities and Future Directions (2016)

This comprehensive study undertaken for the Canadian Media Producers Association examines current global trends and emerging opportunities with respect to exports of Canadian feature films supported by Telefilm Canada. The report makes recommendations to stimulate greater exports of Canadian films.