This study was prepared for the Federal, Provincial and Territorial Cultural Promotion and Diversity in the Digital Age Working Group, representing the cultural ministries of the federal, provincial and territorial governments in Canada. The report presents the findings of an assessment conducted of cultural promotion and export initiatives in Canada. The report is expected to inform future research on the diversity of digital Canadian content and opportunities and challenges in the international market.
The project scope entailed the development of an inventory of strategies and initiatives that support Canadian cultural promotion and export, and to identify gaps and emerging or new markets and opportunities in selected cultural sectors and provide considerations and potential next steps with respect to a potential promotion or export approach.
