For this project the consultants developed a communications plan to ensure a successful release of the Canada Council for the Art's Qualitative Impact Framework, a ground-breaking initiative designed to enable the Canada Council to measure and report on the qualitative impacts of its funding on artists, arts organizations and on Canadians. In addition to the plan, the consultants also developed a series of communications tools, including a press release, a blog post and a web page for the publication of the Framework, which can be accessed at this link.

The report provided the festival with an overall positioning and promotion strategy. The consultants framed the festival’s unique identity and value proposition and developed key messages to promote the festival to stakeholders, including potential funders and new and returning audiences.

For three consecutive years the consultants designed and facilitated this important annual meeting of almost 60 national arts service organizations representing all sectors of arts and culture in Canada from coast to coast to coast, together with the Canada Council for the Arts. Lauded by participants as the most effective meetings of their type, the reports for all three meetings were widely circulated throughout the artistic community.

The 2012 meeting report is available here.