Towards a New Communications and Promotion Plan, 2013-2014, Presentation, prepared for a Planning Retreat, for Telefilm Canada (2012)

September 30, 2011

By Marilyn Burgess

Towards a New Communications and Promotion Plan, 2013-2014, Presentation, prepared for a Planning Retreat

Related Clients

Aboriginal Peoples Television Network (APTN)
Alberta Foundation for the Arts
Antimodular Research Inc.
ARCA (Artist-Run Centres and Collectives Conference)
Artengine
Art Gallery of Guelph
Bell Fund
Black Theatre Workshop
British Columbia Film
Bytown Museum
Calgary International Film Festival
Canada Council for the Arts
Canada Media Fund
Canadian Association of Broadcasters
Canadian Association of Film Distributors and Exporters
Canadian Cable Television Association
Canadian Conference of the Arts
Canadian Independent Film and Video Fund
Canadian Heritage
Canadian Interactive Alliance
Canadian Media Producers Association
Canadian Public Art Funders
Canadian Radiotelevision and Telecommunications Commission
CBC-Société de Radio Canada
Cineworks
Concordia University
Conseil des arts et lettres du Québec
Cultural Human Resources Council
Cultural Services of the French Embassy in the United States
Directors Guild of Canada
Documentary Organization of Canada
Doris Duke Charitable Foundation
Doris McCarthy Gallery
Federal Department of Communications
Fédération culturelle canadienne française
Hot Docs Canadian International Documentary Film Festival
Humber Galleries
imagineNATIVE Film + Media Festival
Independent Media Arts Alliance
Indigenous Screen Office
Industry Canada
Innovation, Science and Economic Development Canada
Inspirit Foundation
International Centre of Films for Children and Young People
International Federation of Arts Councils and Culture Agencies
International Institute of Communications
The Japan Foundation
Media Arts Network of Ontario
National Film Board
National Screen Institute
New Media Manitoba
OBORO
Northern Ontario Heritage Film Fund
OCAD University
On Main
On Screen Manitoba
Ontario Creates
Ontario Media Development Corporation
Ontario Ministry of Tourism, Culture and Sport
Orchestras Canada
Ottawa Museum Network
Reelworld International Film Festival and Institute
Société de développement des entreprises culturelles
Sudbury Downdown Independent Cinema Co-operative
Telefilm Canada
The Textile Museum of Canada
Toronto Reel Asian International Film Festival
Union des écrivaines et des écrivains québécois
University of Ottawa
Vtape
The Writers Union of Canada
York University

Related Projects

Changing the Narrative: 2020 Status of Canadian Black, Indigenous and People of Colour in Canada’s Screen-based Production Sector
Development and Administration of Online Outcomes Surveys and Preparation of Performance Measurement Reports for the Canada Council for the Arts (2020)
Editing of Artist’s Bios and Project Summaries for Artbank Google Art Project (2020)
Communications and Implementation Design and Planning for the Qualitative Impact Framework (2019)
Evaluation of Canadian Heritage’s Communications Services: Research and Delivery of Two Lines of Evidence (2019)
A Review of the Canada Media Fund’s Aboriginal Program: Key Trends, Stakeholder Perspectives and Future Directions (2019)
Exporting Canadian Cultural Products Globally in a Digital Age: Opportunities, Challenges and Measures Needed (2019)
A Profile of Documentary Production in Canada: 2012-2017 (2019)
A Strategic Fund Development Plan for the Musee Bytown Museum 2020 – 2022 (2019)
An Overview of Support Mechanisms for Local News in Selected International Jurisdictions (2019 – for the Broadcasting and Telecommunications Review Panel)
An Overview of Funding Mechanisms for Domestic Audiovisual Content in Selected International Jurisdictions (2018 – For the Broadcasting and Telecommunications Review Panel)
An Overview of Foreign Ownership Rules in the Telecommunications and Broadcasting Sectors in Selected International Jurisdictions (2018)
Étude portant sur les programmes offrant un accès anticipé aux crédits d’impôt dans certaines juridictions (2018)
Towards a New Model of Operation for Humber Galleries – Operational Review (2018)
Humber Galleries 2018-2022 Five-Year Strategic Plan
Art Gallery of Guelph – 2018-2022 Five Year Strategic Plan
The Canada Media Fund’s Marketing and Communications Plan: 2017-2018
Evaluation of the Multiculturalism Program (2018)
Towards the Development of On-Screen Protocols and Pathways for Screen-Based Production in Canada: Preliminary Research Report (2017)
The Remuneration of Canadian Writers for Literary Works: A Benchmarking Study for The Writers Union of Canada and the Union des écrivaines et des écrivains québécois (2017)
Update of Talent Fund Strategic Plan for Telefilm Canada (2017)
“4001 rue Berri”: Development plan for the creation of a new arts hub, for OBORO (2017)
Review of National and International Artist-Run NASO Models and Feasibility Assessment of New Revenue Models for Canadian Artist-Run NASOs, for the Artist-Run Centres and Collectives Conference (2017)
Evaluation of the OMDC Industry Development Program (2017)
Funding Models for Sustainability: Feasibility Assessment of Transforming ARCA’s Business Model, for the Artist Run Centres and Collectives Conference (2017)
Lessons From the Field: Strategic Planning in the 21st Century, Presentation to the 2017 Canadian Museums Association national conference (2017)
Exporting Canadian Feature Films in Global Markets: Trends, Opportunities and Future Directions, for the Canadian Media Producers Association, (2016)
Exporting Canadian Television Globally: Trends, Opportunities and Future Directions, for the Canadian Media Producers Association (2016)
Evaluation of the OMDC Film Fund (2016)
Renewal of the Cultural Policy of Quebec – Sumbission prepared for the Québec Council of the Directors Guild of Canada (2016)
20th Anniversary Celebration of the Canada Media Fund – Fifteen Thematic Backgrounders (2016)
Evaluation of the Canada Media Fund (2015)
Moving Forward – Results of a Strategic Visioning and Planning Retreat, pour OBORO (2016)
A Five-Year Strategic Plan for the Doris McCarthy Gallery (2016)
Business Plan for Antimodular Research Inc. (2016)
Charting a Course for Impact Producing in Canada: Trends, Best Practices and Future Directions, pour Documentaristes du Canada (2016)
Making Documentaries with Impact: A Toolkit, for the Documentary Organization of Canada (2016)
Evaluation of Housing Outlook Conferences for the Canada Mortgage and Housing Corporation (2016)
Update of Talent Fund Strategic Plan, for Telefilm Canada (2016)
An International Comparative Study: How National Content is Defined in Canada and Selected Countries for the Purpose of Providing Access to Public Support, for the Canadian Media Producers Association (2016)
Evaluation of the Movable Cultural Properties Program, for the Department of Canadian Heritage, 2015
Business Plan for the Next Generation Documentary Fund: 2015-2020, for the Canadian Independent Film and Video Fund (2015)
Feasibility Study and Business Plan for the Sudbury Downtown Independent Cinema Co-operative (2015)
Environment Scan for the Culture Sector in Ontario, for the Ministry of Tourism, Culture and Sport (2015)
Notes on a Meeting of the Music Section for the Canada Council for the Arts (2015)
Strengthening Connections, Five-year Strategic Plan, for the Bytown Museum (2015)
Big Talent, Big Business: Canada’s Best Kept Secret is Onscreen Content, Keynote Speech by Valerie Creighton to the Economic Club of Canada (2015)
Philanthropic Funding for Documentaries in Canada: Towards an Industry-Wide Strategy, for the Documentary Organization of Canada (2015)
Review of the Feature Film Industry, Opening remarks by Carolle Brabant, Meeting of the Standing Committee on Canadian Heritage (2015)
The Explore Program: An Analysis of Costs and Options for Consideration, for Canadian Heritage (2015)
The Endurance of Celluloid Film and Enhancing Access, Presentation and Exhibition of Canadian Works, for the Canada Council of the Arts (2014)
Towards New Positioning for the Calgary International Film Festival (2014)
Summary Report of Consultations held by the Music Section, for the Canada Council for the Arts (2014)
Learning from Documentary Audiences: A Market Research Study, for Hot Docs (2014)
Twenty information capsules on Canadian television shows, video games and web series for use on social media, press releases and other promotional use, for the Canada Media Fund (2014)
Opening remarks by Valerie Creighton, International Drama Co-Production Summit, Cannes, France (2014)
Opening Remarks by Valerie Creighton, Showcase of Innovative Children and Youth Television and Digital Content from Canada, MIPJUNIOR, Cannes, France (2014)
Monetizing Digital Media: Trends, Key Insights and Strategies that Work, for the Canadian Interactive Alliance (2014)
Turning the Page for Ontario’s Book Publishing Industry: Findings of an Evaluation of the OMDC Book Fund (2014)
Evaluation of the OMDC Film Fund (2014)
Report on the 2014 Meeting of the National Arts Service Organization: Sharing, Exchange and Strengthening Research on the Arts
Report on the CMPA-Telefilm CRTC’s Flash! Conference: Towards a New Era for Film and Television (2013)
The Aboriginal Production Screen-Based Sector in Review: Trends, Success Stories and the Way Forward, for APTN (2013)
Understanding the Role of Incubators and Accelerators in the Digital Media Sector, for the Canada Media Fund (2013)
“New Study Released on Aboriginal Screen-Based Production,” Press release for APTN (2013)
A Selected Directory: Venture Capital Funds, Business Incubators and Accelerators and Business Angels Active in the Interactive Digital Media Sector, for the Canada Media Fund (2013)
“Key Findings of an Evaluation Conducted of the Book Fund,” Backgrounder, for the Ontario Media Development Corporation (2013)
Producing and the Independent Production Industry in Canada: Outline for a Presentation to the CRTC, for the Canada Media Fund (2013)
“Key Findings of an Evaluation Conducted of the Film Fund,”Backgrounder, for the Ontario Media Development Corporation (2013)
Towards a Stronger Framework for the Independent Feature Film Distribution Sector in Canada, for the Canadian Media Producers Association (2013)
Discussion Document on the Future Role of the Media Arts Network of Ontario (2013)
Report on the 2013 Meeting of the National Arts Service Organizations with the Canada Council for the Arts
Shaping the Future of Vtape’s Video Art Restoration Program: Options for Consideration (2013)
Supporting the Future Success of Ontario’s Feature Film Industry: Outline for a Presentation to the CRTC, for the Ontario Media Development Corporation (2013)
The Textile Museum of Canada: Fundraising Action Plan 2013-2014 to 2015 to 2016 (2013)
Supporting Quebec festivals: proposed future orientations for the SODEC (2013)
Vers de nouveaux modèles de financement pour les arts au Québec, for the Conseil des arts et lettres du Québec (2013)
An overview of digital strategies from a selection of countries around the world and possible strategic directions for the SODEC (2012)
Market Assessment and Pre-feasibility Study for Expanding to the Francophone School Market in Montreal, for the Black Theatre Workshop (2012)
A New Five-Year Strategic Plan for the Ottawa Museum Network 2012 – 2016 (2012)
New Strategic Directions for the Role of the Bell Broadcast and New Media Fund in the Canadian Broadcasting System (2012)
TEXTILEcity: 2012-2016 Strategic Plan, for the Textile Museum of Canada (2012)
Canada Dance Mapping Study: Literature Review, for the Canada Council for the Arts (2012)
“The Canada Media Fund Announces New Research Partnership with On Screen Australia at the Power to the Pixel’s Cross-Media Forum 2012,” Press release for the Canada Media Fund (2012)
“The Canada Media Fund Champions Canada’s Digital Media Trailblazers at MIPJunior 2012 Edition,” Press release (2012)
“The Canada Media Fund Presents the Best of Canada’s Digital Media Content at MIPCOM 2012,” Press release for the Canada Media Fund (2012)
An Audit of IMAA’s Communications and Advocacy Capacity: Towards a Strategic Communications Plan (2012)
A Research Plan for Mapping the Presence of Dance in Canada, for the Canada Council for the Arts (2012)
Opening Remarks, Symposium on the Promotion of Canadian Content Nationally and Internationally, for the International Institute of Communications (2012)
Evaluation of the Interactive Digital Media Fund, for the Ontario Media Development Corporation (2012)
Facilitators’ Report on a Meeting of the National Arts Service Organizations and the Canada Council for the Arts (2012)
Summary Report, Symposium on the Promotion of Canadian Content Nationally and Internationally, International Institute of Communications, for Telefilm Canada (2012)
Un survol des stratégies numériques et des orientations stratégiques possibles pour la SODEC à partir d’une sélection de pays à travers le monde (2012)
Bringing Dreams to the Screen: A Review of the Intellectual Property Development Fund, for the Ontario Media Development Corporation (2012)
Canada’s Interactive Digital Media Industry: Where Creativity Meets Technology in the Digital Economy – A Context Paper for a Labour Market Information Project on Digital Content Creators, for the Cultural Human Resources Council (2012)
IMAA Conference Open Forum June 18, 2012: Summary Notes
Media Arts Network of Ontario/Réseau des arts médiatiques de l’Ontario: Stategic Plan 2013-2015 (2012)
New Directions in the Financing of Interactive Digital Media, for the Canadian Interactive Alliance (2012)
Recommended Employment Standards and Human Resource Management Tools in Canadian Artist-Run Media Arts Organizations, for the Independent Media Arts Alliance (2012)
Private Investment in Content: Driving Value One Byte at a Time, Panel Presentation at the International Institute of Communications (2012)
Towards a National Consultation Approach for Ontario’s Arts Service Sector, for Orchestras Canada (2012)
Report on a Market Assessment of the Toronto Reel Asian International Film Festival’s Expansion to Include South Asian Programming (2012)
Promoting and marketing Canadian film and television, Keynote speech by Carolle Brabant, 6th Annual Broadcasting Invitational Summit (2012)
Review of Governance and Amended Governance Policy, for the Ottawa Museum Network (2012)
The Canadian Feature Film Distribution Sector in Review: Trends, Policies and Market Developments, for the Canadian Association of Film Distributors and Exporters (2012)
Study on Success of the Canadian Entertainment Software Industry, Opening remarks and presentation by Valerie Creighton. Meeting of the Standing Committee on Canadian Heritage (2012).
Towards a New Communications and Promotion Plan, 2013-2014, Presentation, prepared for a Planning Retreat, for Telefilm Canada (2012)
Three-Year Advocacy Plan for the Ottawa Museum Network (2012)
An Evaluation of the Building Public Engagement in the Arts Pilot Project New Brunswick, for the Canada Council for the Arts (2011)
Strategic Planning Study: Best Practices in Media Arts Organizations, for Artengine (2011)
“Key Government Policy Developments,” contribution to Canada Media Fund Annual Report (2011)
Overview of international strategies and initiatives to support the development of digital arts, prepared for the ALON Forum (2011)
A New Vision for On Main – A Three-Year Strategic Plan, for On Main (2011)
“Key Findings of an Evaluation Conducted of the Interactive Digital Media Fund,” Backgrounder, for the Ontario Media Development Corporation (2011)
Driving Creativity: A Five-Year Strategic Plan for Artengine (2011)
Evaluation of the Bell Fund: A Snapshot of Convergent Production from 2009-2010 (2011)
Netflix in Canada: Background, Perspectives and Potential Strategic Directions for Consideration by Telefilm Canada (2011)
Preparation of Application to the Ontario Research Fund, for the University of Ottawa (2011)
The Distinct Role of Artist-Run Centres in the Canadian Visual Arts Ecology, for the Canada Council for the Arts (2011)
Positioning Manitoba for Innovation: Recommendations for Policy Changes to Manitoba’s Tax Credits for Digital Productions, for New Media Manitoba and Onscreen Manitoba (2010)
La SODEC sur la scène internationale – Un plan d’action : 2011-2014, for the SODEC (2010)
A Review of the Equity Financing of Television Productions: Policies, Trends, Stakeholder Perspectives and Options, for the Canada Media Fund (2010)
Positionnement du Québec dans la coproduction internationale, for the SODEC (2010)
Needs Assessment for Gender-Based Impact Analysis of the Canadian Feature Film Policy, for Canadian Heritage (2010)
Strategic Planning Environment Scan, for the Alberta Foundation for the Arts (2010)
International Jazz Exchange: Report on International Consultations with French and American Jazz Industry Representatives, for the Doris Duke Charitable Foundation (2010)
Building to Last: A Review of the Canada Council for the Art’s Capacity Building Initiative (2010)
Review of the Bell Broadcast and New Media Fund’s Approach to Audience Measurement: Recommendations for the Future (2010)
Framework for Capacity Building in Official Language Minority Communities and Disability Arts, for the Canada Council for the Arts (2010)
Emerging and Digital Media: Opportunities and Challenges, for Telefilm Canada (2010)
Réponse de la SODEC à l’approche du gouvernement fédéral en matière de coproduction internationale (2010)
Diversities in Perspective: International Perspectives on Culturally Diverse Arts, for the Canada Council for the Arts (2010)
Development of Criteria for English-language POV Documentary, for the Canada Media Fund (2009)
Strategic Skills: Preparing Creative Canadians to Compete in the Digital Film Market, for Telefilm Canada (2009)
Summary of Interventions to the New Media Proceeding: Broadcasting Notice of Public Hearing CRTC 2008-11, for the National Film Board (2009)
Taking Stock: Trends, Issues and Wild Cards and Taking Stock: A SWOT Analysis, for Telefilm Canada (2009)
Questions Arising from the CRTC’s New Media Proceeding, for the National Film Board (2009)
Primer on Strategic Planning, for Telefilm Canada (2009)
Preparation of Strategy on Magazine Publishing for Quebec (2009)
Networks of Centres of Excellence Application, for Concordia University (2009)
Gender and Cultural Diversity: Creating a Competitive Advantage for Canadian Feature Film, for Telefilm Canada (2009)
Corporate Plan Update: Priorities 2009-2010, for Telefilm Canada (2009)
Telefilm Canada’s Five-Year Corporate Plan 2001-2006 (2000)
2009-2010 Report on Plans and Priorities, for the National Film Board (2009)
Aligning Canada’s Strategic Stars: Canada as a Coproduction Partner of Choice on the Global Map, for Canadian Heritage (2009)
A Review of the Official Languages Activities Program, for Telefilm Canada (2009)
“A Strong Voice for Arts, Heritage and Culture,” Backgrounder, for the OMDC (2009)
2008-2009 Departmental Performance Report, for the National Film Board (2009)
A Review of the Strategic Communications Program of the Canadian Conference of the Arts (2009)
Strategic Communications Plan for the Canadian Conference of the Arts (2009)
Development of Communications Tools and Fact Sheets, for the Canadian Conference of the Arts, 2009
Annual Report 2008-2009, for the National Film Board (2009)
English-Language Production in Quebec and Official-Language Minority Production, for the Canada Media Fund (2009)
Design of a Third Language Production Program, for the Canada Media Fund (2009)
Canadian Foundation for Innovation Application, for York University (2008)
The NFB’S Submission on the CRTC’s Review of New Media Broadcasting: Suggested Amendments (2008)
Comments on the CRTC’s Review of New Media Broadcasting, Broadcasting Public Notice CRTC 2008-44, for the National Film Board (2008)
Overview of Submissions: The CRTC’s Review of New Media Broadcasting, for the National Film Board (2008)
The Shape of Things to Come – Approaches to Funding Multidisciplinary Arts in Canada, for the Canadian Public Arts Funders (2008)
Hitting the Right Notes: A Review of Broadcaster Activity Online, for the Canadian Association of Broadcasters (2008)
Corporate Plan Update: Priorities 2008-2009, for Telefilm Canada (2008)
70 Years in the Making: Recommendations for Digitizing the NFB Collection, for the National Film Board (2008)
Multidisciplinary Arts: International Approaches to Funding, for the Canada Council for the Arts (2008)
Evaluation of the Low Budget Feature Film Program and Writer’s First, for Telefilm Canada (2008)
Preparation of Canadian University Presidents’ Initiative in Cultural Sector Education and Research, for OCAD University (2008)
Digital Media Research Hub: International Best Practices, for York University (2008)
Promoting the Feature Film Brand: An Evaluation of the Alternative Distribution Networks Program, for Telefilm Canada (2008)
Comments on the Scope of a Future Proceeding on Canadian Broadcasting in New Media, Broadcasting Public Notice CRTC 2008-44, for the National Film Board (2008)
Performance Reports for the National Film Board of Canada (2008)
Submission in response to Broadcasting Notice of Public Hearing CRTC 2008-11, for the National Film Board (2008)
Modernizing Telefilm Canada in the Multiplatform Era, Presentation to the Standing Committee on Canadian Heritage (2008)
From Cinemas to Cellphones: Telefilm Canada Responds to the Multiplatform Challenge – Strategic Plan (2006)
Striking a Chord with Audiences: Telefilm Canada Strategic Plan 2004-2005 to 2007-2008 (2003)
Building Audiences for Canadian Cultural Products, Telefilm Canada Strategic Plan 2003-2004 to 2005-2006 (2002)
Overview of Independent Canadian Film Production and Exhibition, for the Japan Foundation (2002)
Canadian Content and the Survival of Canada, remarks by Laurier Lapierre (2002)
Partnership and Vision: Framing the Issues for a Summit Discussion, for Telefilm Canada (2001)
Concentration in the Cultural Industries: Frameworks for examining the relationship between print and other media, for Canadian Heritage (2001)
The National Film Board: A New Design for the 21st Century (2000)
An Evaluation of the Fast Forward Documentary Internship Program, for the National Film Board (2000)
Diversity and Concentration of Ownership in the Cultural Sector: Framing the Issues, for Canadian Heritage (2000)
Business Plan and Results-based Management and Accountability Framework for New Canada Feature Film Policy, for Telefilm Canada (2000)
Managing in a Brave New World, remarks by Madame Guylaine Saucier, at the International Institute of Research (2000)
Book Publishers and New Media: A Profile, for Canadian Heritage (2000)
Evaluation of the Canada Showcase Program, for Telefilm Canada (2000)
The Canadian Broadcasting System and Diversity: A Work in Progress, for the CRTC (1999)
The Diversity of the Canadian Broadcasting System: A Work in Progress, Speech by Andrew Cordozo, Horizon Interfaith Council’s Annual Banquet (1999)
Evaluation of the Aboriginal Filmmaking Program, for the National Film Board (1998)
Creating a Space for Children: Policy Guidelines for Children and Young People’s Audio-Visual Media, for the International Centre of Films for Children and Young People (1998)
An Alliance Strategy: The Cable Industry and the Information Highway, for the Canadian Cable Television Association (1998)
Alternative Service Delivery Models for Book Publishing Programs, for Canadian Heritage (1998)
Canadian Content for the 21st Century: A Strategy for the Creation and Dissemination of New Media Works, for Telefilm Canada (1997)
Teletoon in Quebec, for the Société Radio Canada (1997)
Challenges and Constraints of the Book Publishing Industry Development Program, for Canadian Heritage (1997)
The National Film Board: Business Plan: 1997-1998 to 1999-2000 (1996)
An Evaluation of Studio One for Aboriginal Filmmakers: Future Directions, for the National Film Board (1996)
Diversity On and Off the Screen, for the National Film Board (1995)
Towards a Federal Provincial Strategy for B.C’s Cultural Industries, for BC Film (1995)
A Preliminary Assessment of Film, Training and Professional Development Programs, for the National Film Board (1995)
The FCC’s Equal Employment Regulations, for the Department of Communications (1994)
The Canadian Television Environment: An Overview and Future Directions, for Industry Canada (1994)
Canadian Government Intervention in the Film and Video Industry: strategic assessment of orientations and objectives, in collaboration with Groupe Secor (1994)
The Portrayal of Women on Television, for the CBC (1994)
Evaluation of the NFB’s Independent Production Program, for the Department of Communications, in collaboration with Étude économique conseil (1993)